Truthful Politics

11/17/08 UPDATE- Motrin has pulled the ad from their site. Unfortunately it was to late to pull the print advertisements that already went out.

UPDATED-A widget has been added to the right so you can see how fast this news is spreading.

A site on the Internet published by McNeil Consumer Healthcare, a division of McNEIL-PPC, Inc., has a Motrin ad that is causing much furor among the internet Moms and Grandmas.

Here are the key words that seem to be irritations in the ad: SEEMS TO BE in fashion, I mean IN THEORY it is a great idea, who knows what else they've come up with, SUPPOSEDLY a real bonding experience, what about me? do Mom's who carry their babies CRY MORE than Mom's who don't, I SURE DO, THESE THINGS PUT A TON OF STRAIN ON YOUR BACK, NECK..., PLUS IT TOTALLY MAKES ME LOOK LIKE AN OFFICIAL MOM. She then goes on to say good things about the pain and concludes with 'if I look tired and crazy people will understand why.'

I see a lot wrong with this ad, but the main thing is that I can see some women not "babywearing" because the ad claims it would cause them pain, so much pain that they will be crying and will need pills to ease their excrutiating pain. Even though the tone of her voice is not negative I received a lot of negativity from the words that were put on the screen added by her repeating them. Even the ending was not enough to soothe the bad taste I started getting from the very first sentence.

Here is the backlash just from Twitter, a video created by Katja Presnal on her blog Ladybug Landings. Katja said it would have been a longer video but YouTube only allows 10 minutes.

Oh by the way I also "wore my babies" in a carrier 28 years ago. Do I remember the pain or have any serious side effects? NO! Am I very close to my two wondeful boys now 29 and 24? YES!

Here is the ad put out by Motrin, let me know what you think in the comments.
-Cathy von Hassel Davies