Truthful Politics

Motrin has stepped up to the plate - they listened to all the voices and removed the "babywearing" advertisement from their website. They issued a public apology and explained it was to late to pull the advertising from print but it will be stopped. 

I hope this has made more news than on my site, Twitter and a few blogs, as I feel this is a very important wake-up call for other companies. They need to have someone on their staff that represents the focus groups they are advertising to. Why Motrin did not discover that this ad would be insulting to many woman, let alone Mothers and Grandmothers, is beyond me. The reserach just wasn't behind that campaign and that is unfortunate or was it fortunate?

Will this now lead other companies to pay more attention to the groups they are focusing their ads on? Let us hope so.

-Cathy von Hassel-Davies